Skip to main content

Tell Me a Story

Storytelling has risen to be a “must know” business topic. One commentator calls it “the biggest business skill of the next five years.”

Stories have always been a staple of advertising. You can think of a recent evocative McDonald’s or Budweiser commercial. Even political advertising has taken on the art of storytelling.

You can learn to use this trend in your own business. Remember that business stories don’t need long, thick plots. The simplest stories have three elements: situation, complication, resolution.

For example, “I wanted explosive growth for our business (situation). I copied what the company across the street was doing, but it didn’t work for us (complication). Now I realize I need to leverage our unique strengths (resolution).”

Or: “The CEO flew economy class with her staff to a company retreat as a gesture of solidarity (situation). The flight attendant saw the CEO’s elite status and upgraded her to business class (complication). The CEO picked a member of her staff to upgrade to business class instead (resolution).”

Fill out the three-part structure with engaging details and tell the story suspensefully.
Labels:

Comments

Post a Comment

Popular posts from this blog

The Impact of 5G Technology on Data Collection and AI Capabilities

In recent years, 5G technology has emerged as a game-changer for telecommunications, significantly enhancing data collection and artificial intelligence (AI) capabilities. This article explores how 5G is transforming these fields, providing insights into its benefits and implications for businesses and consumers alike. What is 5G Technology? 5G, or fifth-generation wireless technology, represents the latest advancement in mobile networks. It offers several key improvements over its predecessor, 4G, including: Higher Data Speeds: 5G can deliver data speeds up to 100 times faster than 4G, enabling quicker downloads and smoother streaming. Increased Device Density: It supports a greater number of devices per square kilometer, making it ideal for densely populated areas. Lower Latency: With latency reduced to as low as 1 millisecond, 5G allows for near-instantaneous communication between devices. These features create a robust infrastructure that is particularly beneficial for data collect...
Post a Comment
Read more

Running the Agility Course at Life Skills Class

  If you're looking for an opportunity for fun and bonding, dog agility training is ideal.  Think of life skills training as the ultimate confidence booster for your dog. It's all about teaching them think for themselves. Key skills include: Off-Leash Mastery: Imagine hiking or playing fetch with your dog, knowing they'll stick by your side, no matter what. A Calm Demeanour: Say goodbye to the zoomies and hello to a relaxed, well-behaved pup who's happy to hang out. Improved Focus: Training helps your dog tune in to you, making walks and training sessions a breeze. Life skills training strengthens the bond between you and your dog. It's all about teamwork, trust, and having fun together! Agility Training: Picture this: you and your dog, a dynamic duo, navigating an obstacle course with jumps, tunnels, and weave poles. It's like a high-energy dance, and it's seriously addictive! Here's what makes agility training awesome: Physical and Mental Workout: Agil...
Post a Comment
Read more

Exploring the Hansen Trail

  If you’re like me, you want your four-legged friend to have the best walks possible. One way to enhance those strolls is by using a long leash. Using a long leash could be a game changer for both you and your pup! Freedom to Explore One of the biggest perks of a long leash is the freedom it gives your dog. With a longer line, your pup can roam, sniff, and explore their surroundings much more than they could on a traditional 6-foot leash. This means they can engage in natural behaviors, which is not only fun for them but also helps them burn off energy. Imagine your dog happily trotting around, discovering new scents and sights. Less Stress for Both of You Walking on a long leash can significantly reduce stress for both you and your dog. When your dog has the space to move around, they’re less likely to pull or tug on the leash. This means a more relaxed walk for you, and a happier, more content pup. Plus, it allows you to enjoy the moment without constantly worrying about your do...
Post a Comment
Read more