Skip to main content

What Makes an Authoritative Writer?

It is important to make sure your readers realize that you know what's what in your field. What you write doesn't matter as much as how you write it.

There are ways to make an authoritative impression:

Be bold and confident when you state a point of view.  Do not introduce your views with "I think" or "I believe". This only makes you seem tentative or timid.  Being somewhat controversial or surprising helps.

You should always support your points with data and trustworthy sources of information. Find little-known examples, and links to other areas of knowledge. The result will be you come across as a grounded, insightful expert rather than a pitchman.

Use a direct, punchy writing style. Use short sentences and clear vocabulary. Drop empty adjectives (such as "awesome," "killer" or "terrible").

Correct your errors. You can destroy your impact if you allow in typos or factual flubs. 

Write about subjects that are important to your audience. Follow the above stylistic points and be relevant to your audience. You will earn respect and followers. Over time, your authority will build your reputation. You will stand out as a leader, not another random promoter.
Labels:

Comments

Post a Comment

Popular posts from this blog

Your Houseplants can not only Survive Winter but Thrive

Let’s talk about surviving winter with our green buddies. It’s that time of year, you know, when the sun decides to take a long vacation, and our homes turn into a desert thanks to the blasting heat. Not exactly a paradise for our leafy friends, right? But don’t you worry because with a little TLC, we can totally keep those plants happy and healthy all winter long. Light it Up (or at least, try to!) First things first: light. Or, rather, the lack of it. Winter means shorter days and less sunshine. Most houseplants will be pretty disappointed about this. So, what can you do? Location, location, location: Move your plants as close to a window as possible. South-facing windows are the gold standard, but any window that gets decent light will do. Rotate, rotate, rotate: Turn your plants regularly. This helps them get even light exposure and prevents them from leaning towards the sun. Consider a grow light: If your plants are really struggling, or you don’t have a sunny spot, think about in...
Post a Comment
Read more

GTM Strategy Should Align with your Customer Journey

A Go-To-Market (GTM) strategy is a comprehensive plan that outlines how a company will launch a product or service to the market, attract customers, and achieve competitive advantage. It integrates marketing, sales, distribution, and customer engagement efforts to ensure a successful market entry and sustainable growth. The core strength of an effective GTM strategy lies in its tight alignment with the customer journey, which typically consists of several stages: Awareness: Potential customers become aware of your brand or product. Consideration: Customers evaluate your offering against alternatives. Decision: Customers decide to purchase. Retention: Post-purchase engagement to ensure satisfaction and loyalty. Advocacy: Satisfied customers become promoters of your brand. Targeted Content and Conversion Tactics at Each Stage Awareness Stage: Use educational and broad-reaching content such as blog posts, social media campaigns, and paid ads to attract attention. Consideration Stage: Prov...
Post a Comment
Read more

Building a Model Railroad Doesn’t Have to be Expensive

In an ideal world, we would always buy quality over quantity and every item in our collection would be new equipment. In today’s market, you can spend hundreds of dollars for the highest quality locomotives. To cut costs, you may consider buying a lower priced locomotive. Be aware that while many budget priced engines may be well detailed and look good, that can be lacking in dependability in their inner workings. You may tell yourself that you will upgrade later, but that is a false sense of economy. The money you spent initially will not be recovered. While there is no substitute for quality equipment, there are ways to economize on your purchases. One way to save on your purchases is to buy locomotives on an internet auction site, such as eBay. With a little research of vendors and the products they are offering, it is possible to buy a ‘gently used’ locomotive for a fraction of the price of a new one. By dealing with reputable vendors who are generally cautious with their trains, y...
Post a Comment
Read more