Skip to main content

The Quest for Impact in Consumer Decisions Goes Beyond Price

It’s a common misconception that price is the sole driver of purchasing decisions. While cost certainly plays a role, a more in-depth understanding of consumer psychology reveals a more nuanced reality. Google’s Head of Research, Justin De Graaf, sheds light on this complexity by identifying six distinct attitudes that online searchers exhibit:Help me: This attitude reflects a need for practical assistance and problem-solving.
  • Reassure me: This attitude signifies a desire for confidence and validation in a purchase.
  • Educate me: This attitude indicates a thirst for knowledge and understanding about a product or service.
  • Surprise me: This attitude represents a yearning for novelty and unexpected experiences.
  • Impress me: This attitude signifies a desire for status and recognition associated with a purchase.
  • Thrill me: This attitude reflects a craving for excitement and emotional engagement.

It’s the last three attitudes, Surprise me, Impress me, and Thrill me, that hold the key to understanding the pursuit of impact. These consumers are not simply looking for the cheapest or most efficient solution; they seek an encounter that transcends the ordinary. They crave products, services, or presentations that leave a lasting impression, that shake them up.

Impact is not quantifiable by numbers alone. It’s a qualitative experience that manifests in the emotional responses of consumers. Impact is recognized through the comments they leave, the heartfelt gratitude they express, and the stories they tell about their experiences. Their testimonies reveal the excitement, satisfaction, or pleasure triggered by what you sell.

To deliver impact, you must understand the emotional desires of your target audience. It’s about creating experiences that resonate deeply, that result in a lasting mark on their lives. It’s about crafting a narrative that transcends the transactional and connects with their aspirations, their dreams, and their sense of self.

The pursuit of impact is a journey beyond price. It’s a journey that requires a profound understanding of human emotion and a commitment to creating experiences that are truly memorable. Are you ready to embark on this journey?
Labels:

Comments

Post a Comment

Popular posts from this blog

Your Houseplants can not only Survive Winter but Thrive

Let’s talk about surviving winter with our green buddies. It’s that time of year, you know, when the sun decides to take a long vacation, and our homes turn into a desert thanks to the blasting heat. Not exactly a paradise for our leafy friends, right? But don’t you worry because with a little TLC, we can totally keep those plants happy and healthy all winter long. Light it Up (or at least, try to!) First things first: light. Or, rather, the lack of it. Winter means shorter days and less sunshine. Most houseplants will be pretty disappointed about this. So, what can you do? Location, location, location: Move your plants as close to a window as possible. South-facing windows are the gold standard, but any window that gets decent light will do. Rotate, rotate, rotate: Turn your plants regularly. This helps them get even light exposure and prevents them from leaning towards the sun. Consider a grow light: If your plants are really struggling, or you don’t have a sunny spot, think about in...
Post a Comment
Read more

Budget Management Strategies for the Season

As the holiday season approaches, many individuals find themselves seeking effective strategies to manage their budgets while navigating the bustling shopping landscape. With the potential for overspending looming large, it becomes essential to adopt a thoughtful approach to holiday shopping. We can explore some methods that can assist you in making informed purchasing decisions, spreading out your spending, and utilizing flexible payment options to alleviate financial pressure. Planning Ahead: The Key to Budget Management One of the most effective strategies for managing holiday spending is to plan purchases in advance. This proactive approach allows shoppers to: Create a Comprehensive Shopping List: By identifying whom to buy for and what gifts to purchase, consumers can avoid impulse buys that often lead to overspending. Set a Realistic Budget: Establishing a budget based on personal financial circumstances helps in determining how much can be spent without incurring debt. Research ...
Post a Comment
Read more

Why We Dream But Don't Do

Countless people dream of becoming entrepreneurs, but they never do. They’re burdened with excuses and fears of failing. From money to time to responsibilities, you can make a million cases for not starting a business. Let’s face it, being your own boss is scary. In most cases, new business owners have a lot to lose with little insight into their chances of success. Worrying about the risks of business ownership is normal. But, excuses only slow you down from reaching your goals. If you really want to start a business, you need to address the reasons you think you can’t start a business and get rid of them. Find a solution to the issue rather than let it hold you back. Money: Lack of funds is a common barrier. But, there are ways to start a business without a lot of capital. You can bootstrap your business, meaning you use your own resources to get started. You can also look for investors or take out loans. Time: Time is another common excuse. You may think you don’t have enough time ...
Post a Comment
Read more